HI. IT’S ME.
You may be reading the title of this and wondering what credibility do I have to predict the future of fashion seeing as I “haven’t been in the game” in a minute… Or you may be thinking why is she writing this because we can’t predict anything with everything going on at the moment.
I get it, but hear me out….
I’m speaking for men and women’s fashion on this one, the future of fashion this year will be either all tailored (custom) or snappy casual. (Snappy causal is a saying I learned while working for Nordstrom.. it means a casual and professional dress code with a little bit of an edge. Or in my words it means dress like you are going to work and then going to a bar afterwords.)
Let’s put a this into perspective. Your weddings, concerts, festivals, sporting events, graduations and international travel plans are either canceled or postponed. That birthday dress you have in your cart should not be purchased because well your friends will give you a drive by birthday instead and if your lucky they will adorn your lawn with those cute large letters saying “happy birthday Susan.” (if you have a lawn). I digress.
Enter snappy casual. There will be a rise in loungewear and practical clothing. More purchases of sneakers instead of heels…. boots instead of wingtip dress shoes.
On the contrary… about what I was talking above about custom. If people are going to spend money right now it’s going to be on investment pieces tailored to them. If they are going to be spending money during a global pandemic you better damn well guarantee it’s something that checks all of their boxes.
Big fashion retail businesses that we thought were setting the fashion forecast like Neiman Marcus…. are crumbling. Who do we trust?
Enter small businesses. Everything is behind as far as orders and shipping in big businesses. They cut staff, everyone is ordering online, etc… Why not order from a smaller company that you can trust. Why not empower entrepreneurs instead of throwing your money at big businesses? Why not let the smaller businesses predict the fashion forecast for this year.
I want to take a second to highlight friend Alex’s NYC brand called The New Blue Collar. It’s a unisex brand of sweatshirts, hats, sweatpants and bags. If I would describe the brand its practical with a twist. These are the pieces I wanting right now because all I am doing is hanging out at home. I can dress these sweatshirts up and down. I love a good blazer sweatshirt moment. It’s perfect in a cold office during the summertime. If you live in Texas you feel my pain… every office is cold here in the summer.